Raw food can be fed in different ways
Whole prey; chunky cuts of meat; ground meat
If you are used to serving your dog tinned food or kibble then its an easy open and serve whereas Raw food does take a little more thought and prep and its good to have a bit more knowledge about your dogs dietary needs so we do advise you read our guides along with the vast amount of information there is on raw feeding online.

When I looked at this diet I was paranoid id feed the wrong thing or it would be 'unbalanced' But remember - commercial brands have made and still do make huge mistakes in the quality of food they produce. And there are no rules to say your dog has to eat raw for every meal- feed what you and your dog are happy with. Variety is key and as long as a small portion of your dogs diet is raw then that's a good thing.

We advise starting off with the 80/10/10 frozen minces. That is 80% meat 10% Offal and 10% bone. They are easy to defrost and serve and give your dog everything they need in their transition to raw.

We recommend starting with a single protein and adding a little at a time, even if its a spoonful to start mixed with their normal food and increase with every meal.

At this stage you don't need be concerned about the ratios of meat/bone/offal too much in this transition stage. So even if the mix your feeding your dog hasn't got bone or offal in they'll be absolutely fine for now.

Once you have them eating a full meal of raw then keep then you can get into a wider variety of meats and creating a balanced diet for your cat.

Bone gives your dog essential minerals and also promote dental health. The ground meat mixes have a 10% bone content.
When feeding your dog the bone content is something to keep an eye on especially if they are given additional bones to chew on as treats.
Whilst your dogs poos are generally drier and harder with a raw diet, a white solid poo can mean too much bone.
Get in touch if you need help or advice on this in choosing the right food for your cat.

Every dog is different and you will need to take into consideration your dogs activity level, age, and weight.
Puppy guide
A daily recommendation is 5% – 8% of your puppy’s weight.
Adult dog
Daily recommendation is to feed 2% – 3% of bodyweight.
If your dog is overweight you will need to reduce this accordingly.
This is only a guide and we do recommend checking your dog, you should be able to see their waste and feel their ribs but not so they protrude. A fit dog will be more active an overweight dog will tend to be slower in their general movement. But again this is all depends on your type of dog and their genetic make-up. If at all worried check with your vet.

When starting your dog's transition to a raw diet, using a "cold turkey" method by fasting your dog for 12 hours helps ensure the complete elimination of kibble from its stomach and can assist a successful transition. Introduce one protein at a time,
But keep in mind that you know your pet best and pets can be sensitive to sudden diet changes. If this is true for yours, start by mixing small amounts of raw food with their current diet and gradually increase the proportion of raw food over a few weeks, and decrease the current diet congruently.
Each pet's transition to a raw diet is unique, ranging from 1 to 6 weeks for full adaptation. While some have successfully transitioned abruptly with the cold turkey method and selective introduction of one protein at a time, others may necessitate a gradual and steady approach. Be patient during the transition period and make adjustments as needed based on your pet’s response. If digestive issues present themselves, transition slow and steady, replacing a small portion of the normal diet with raw and see how that goes. Then, gradually increase raw and decrease previous diet over time.

• Picky dogs are created, a little tough love can go a long way when it comes to mealtime for dogs in particular.
• Tips for enticing dogs during mealtime: Warming meat slightly by immersing it in a warm water bath can prove beneficial. Ensure the meat is sealed in a container before placing it in warm water. This method enhances the meat's natural flavours, making it more appealing to them. It is imperative to never cook bones or use a microwave for this purpose. Additionally, the freshness of the meat is crucial; ideally, it should be stored in the refrigerator for 1-2 days prior to feeding.

When it comes to frozen ground minces Yes absolutely! Meat is meat. When buying pet food we are led by a photo on a packet and clever marketing to make us believe we have to buy something different for our cats and dogs. Yet look at the ingredients and there is no difference.
That's not to say there are not dog and cat specific foods - If you are looking at commercial mixes that are marked as 'Complete' then they do manufacture these either specifically for cats ort dogs - the meat content is exactly the same but they tend to have added veggies as well as a few other supplements.
But in general any meat product can be given to both cats and dogs.

There are guidelines set by the of exactly what a complete diet for our dogs is.
This board was set up after commercial pet food companies made mistakes and chose profit over quality. They were feeding extremely poor grade meat, low protein content, no taurine and calcium amongst other things that eventually after time caused some very sick pets.
Many 80/10/10 premixes claim to be complete - We are not going to make such claims that our food is complete but I will say this. The 80/10/10 ratio diet is pretty dam close.
Variety is key.
We pride ourselves on being able to offer the best grade meats no additives, grains or fillers so what your dog is eating is 100% what your dog needs and 0% of what they don't. I know the information overload on the internet can be quite baffling - but it is in reality as easy as Meat and a little bit bone and a little bit of offal. Think of how we eat- we don't all eat every nutrient we need at every meal.
We do recommend adding eggs, veggies, bone broth and fish regularly to their meals. You could also add either premixed commercial supplements or our follow the supplement recommendations in our feeding guide.
Companies have been supplying frozen meat minces for years and years without any issues and over the years there have been many studies and there are many online discussions about what makes up a complete diet and everyone isn't in agreement of the finer points.
You will find some vets will tell you Raw feeding is not recommended - yet look at what our cats and dogs have survived on for years- food they caught in the wild. Not out of a tin and cooked to oblivion!